As the group began partnering with organizations like Skanska, Google and Syngenta, they wanted to refine their identity and strengthen their presence on a national level. The visual identity needed to show both the thinking and the doing behind their work.
The design focuses on a sense of motion, growth, and renewal. It carries a quiet energy that feels active without being overstated. The logo moves subtly upward and outward to reflect RSC’s core ideas and purpose.