The company was looking to revamp their marketing materials and for new avenues to connect with current and potential clients. EnterEdge wanted to focus on four main aspects for communicating with people. They wanted to explain what EnterEdge is and the selected services they can provide — protection, training and cloud computing.
A plan was created to present the four features with a marketing sheet for each and a presentation folder for travel and leave-behinds.
EnterEdge didn't have a specific style or design in mind but they did want to use very striking visuals in some way. They felt that technology and IT materials could be very bland and barren.
The concept for the marketing kit was to use the idea of a set of four and work with an elemental theme — earth, fire, wind and water. "The Elements of IT" works by pairing the fully tech-heavy offering with contrasting, natural visuals. Strong, single colors as well as black and white photography work to keep the natural themes closely aligned to the sleek and technology-driven communication.