It’s dangerous to go alone. Keeping the identity of your business and the visuals that represent it safe is one of the most important things you can do.
Is the name of your business unique and protected? Is the graphic design you use for your business unique and protected? It can be hard to know but making sure the answer to these questions is “Yes!” is a task that is absolutely worth the effort.
A Winning Name
It’s going to take some effort. You will need to explore the depths, do research and find the knowledge that will help you make the right decisions. Knowledge is the key. For starting out, Google is your friend here. The good news is that if the name you want to use comes up in a quick search, you’re done searching! Of course, the bad news is that you can’t use that name. If you don’t see the name in a quick search, you’ll likely want to dig a bit deeper if you are serious about what you’re doing. The information in “Make Sure Your Proposed Business Name Is Available” has some additional steps you can take to make sure you’re going in the right direction.
So, it seems that your clever name is actually just as inventive as you thought it was. It’s unused and ready for using. Great! Well, just because your name was unused doesn’t mean that you’ll be able to fully protect it. Now you need to equip a trademark to defend it. “Protect Your Business Name: Tips on How to Secure a Trademark” and “Test Your Trademark” have some wonderful information on what will work, why it will work and how important it is to make sure it works. These should set you on the right track to getting the name that will lead your business forward.
A Unique Look
With a new business comes a logo and an identity. It is just as important to keep the visuals that represent the organization safe as it is to keep the name safe. “Logo Trademarking Tips: A Legal Perspective” goes into detail about the intricacies of covering your visual identity. You shouldn’t be alone in this part of your journey though. A good designer will conduct research at the beginning of any project to make sure what they are making will not only help you communicate to your target but will also be exclusive to your identity or brand.
Making sure the visuals are unique enough to get a trademark is a win/win situation. You know you are legally protected but you also know that your visuals are unique enough to stand against your competition. Giving people a reason to view you apart from and as being better than a similar provider is a key to success. Being legally unique covers both of these so it’s a positive undertaking.
Once you’re more informed about trademarks, you’ll have the tools to protect yourself. You’ll be able to breathe much easier knowing you have personally taken action to avoid potential disaster in the future. Your business can now shoot forward like a silver arrow to take on the next challenge.