Yeah, I'm Matt. I'm sure you know that by now — let's move on. I'm a graphic designer. I make art for a living, right? Well, yes and no. We'll get to that later.
I'm from Alabama and I live in Atlanta. I like the Southeast. I'm not a sheltered southerner though. I've also lived in St. Cloud, Minnesota and Toronto, Ontario. I know how to get cold and don't run in fear of snow. I've lived in a number of places, big and small, and gained new perspectives at each. Luckily, I'm able to work with people from around the world so I'm always meeting someone neat with a different viewpoint.
I've been designing professionally since 1999 but before that, it started as a hobby when I was a kid.
I received a BA in Advertising from The University of Alabama. This was an interesting path, chosing Advertising over a Design degree.
I'd already been working in design before I started school so I had a strong understanding of it. By focusing on Advertising, Marketing and Communications, I was able to broaden my knowledge-base. It definitely paid off.
I can do a lot more than make cool looking stuff for my clients. I know how design works, why design works and how to make money with it for the people I work with
I'm not interested in just making good looking design, I want people and projects to succeed.
Unfortunately, a lot of graphic designers look at design as just art... they want to make pretty pictures. The problem is that, visually, graphic design can look great but not do its job. Well, graphic design has a job to do.
It's all about communication. Graphic design isn't the message, it leads the viewer to and through the message.
"Design should never say, 'Look at me.' It should always say, 'Look at this.'"
— David Craib
Flashy graphics have their place but that doesn't mean they are the better design solution. The same goes for minimal graphics. Latching to one type of style and running with it for every project will lead to failure. Each project has its own nuances and requires its own solution.
"Less is not necessarily more. Just enough is more."
— Milton Glaser
The only way to know the best solution is through research and real-world knowledge. Making a good looking design is easy but creating successful graphic design is and will always be much more than creating pretty pictures. I make the design work in every project I take on.